9/9/2023 0 Comments App fruit ninja logo"I think we are really following in the footsteps of Rovio," Deo said, noting that the company plans to sell merchandise in China and already has acquired an animation studio to produce short films. Like Rovio Angry Birds, Halfbrick wants to turn Fruit Ninja into a major franchise. ![]() The maker of Angry Birds, Rovio, is also working to localize its games for China and aims for Angry Birds to reach 100 million downloads in China by the end of this year. Halfbrick is just the latest foreign gaming firm to target the Chinese market, which has more than 900 million mobile phone users. The company also wants to license pre-loaded versions of the game for mobile devices. To make money off the game in China, Halfbrick is releasing free versions of Fruit Ninja that will feature ads and in-app purchases for virtual goods. "When you see the rate of downloads per day and the rate its increasing, I don't think its going to be a big deal to hit that target" of 70 million, he said, adding that the new versions of the game will help Halfbrick exceed that goal. At least two of those will be released by the end of the year. At least five upcoming versions of the game will be centered on Chinese content, Deo said. Halfbrick is also partnering with iDreamSky to develop localized versions of the game for the Chinese market. The company has partnered with a Chinese mobile gaming company called iDreamSky to help Halfbrick spread official versions of the game through channels like websites and app stores in China. ![]() Deo estimates that about 50 percent of the Fruit Ninja games played in the country are pirated versions. However, Fruit Ninja's downloads in China could be higher if not for the rampant piracy in the nation. "The Chinese market is our number one market going forward," he said while being interviewed at an event in Beijing called mobiTalk.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |